Increasing conversion directly translates into incorporating meaningful actions that grow your business and increase sales revenue.
However, conversion is not tied to just one action.
It can refer to someone who opened your email, for example, or to someone that clicks on a CTA link on your website.
The ultimate conversion, however, is when someone buys your product or service.
The main question is: How can you increase it?
Conversion is the key tool to assessing the effectiveness of a particular campaign, and I’m going to list down 5 ways in which you can boost your conversion rates easily!
What Is Sales Strategy?
If you once believed in the saying “the product sells itself“, it’s time to rethink it. In order to sell something, you need to develop a successful sales strategy first.
What is a sales strategy?
This is a well-formulated plan by an individual or a company that aims to sell a product or service and increase sales revenue. However, it’s not enough for this plan to just exist – it needs to be evaluated, tested, and optimized.
Let me give you a couple of sales strategy examples.
For instance, an effective sales strategy can involve using a chrome extension to reach out to your target audience. It can also include a video or pop-up ad that shows up on your homepage as recommended.
Sales Strategy Template – Example
Moreover, a sales strategy template has the key points outlined. It includes knowledge about:
- Sales
- Market
- Company
- Customer
- Skills
Sales Process vs. Inbound Sales Strategy
After your team has successfully developed a sales strategy, you should further inquire about an inbound sales strategy.
What is the difference between a sales process and an inbound sales strategy?
A sales process refers to a number of repeatable steps that aim at turning an early-stage leap into a new customer.
Primarily, it includes preparation and learning about the target customers, market, and industry in general. Next, it focuses on searching for customers through social media, databases, meetups, etc.
Follow-ups are also important after you make the first purchase. You need to find a way to further communicate and engage with your customers.
An effective sales process is well-planed, oriented, and to the point.
On the other hand, an inbound sales strategy is a modern approach that focuses on individual customer needs. After you determine the exact needs of your customers, your team can base the sales strategy around that.
The goal is to create a personalized buying experience.
There are three main points to this approach, and they are:
- Awareness: Being aware of the problem and working on finding a solution
- Consideration: Considering various options
- Decision: Finding a product that fits the personal needs and buying it
You need to create hyper-personalized messages that anticipate the desired action – a purchase.
5 Ways To Increase Conversion – Fast & Easy
Business owners were able to develop different strategies that, when combined, provide you with outstanding results and enhance conversion.
Here are 5 ways that will help you boost conversion.
Get ready to take some notes!
Rely on Customer Testimonials
Whether it’s a product or service that you’re selling, customer testimonials have proven to be an extremely useful tool – even necessary if you want to boost your conversion.
Trusting your friends or family members that already had experience with a particular product or service can greatly influence your decision.
Until recently, testimonials occupied a small segment of the website. However, with the expansion of the market, customer reviews began to represent a crucial point in conversion-intended communication – promoting sales and customer retention emails.
Adding a rating or a review from a previous customer will surely boost your numbers.
Optimize Page Layout
A clean website layout can be your strongest leverage.
Today, a huge percentage of customers rely on mobile versions when shopping. And because of that, you should optimize your website to be tablet and mobile-friendly.
Regardless of whether you’re an e-commerce retailer, or you’re part of a service industry, I highly recommend paying attention to:
- Using HQ images
- Increasing the font size and size of the buttons
- Having an expandable menu
Besides these key factors, you should make it easy for your clients to contact you, and create strong call-to-action links, which I’ll get back to in a minute.
Once the user enters your website, it shouldn’t take them more than a couple of minutes to find your contact information. Even more importantly, you shouldn’t overwhelm your website with unnecessary information.
Simplicity is key.
Monitor And Analyze Your Data Regularly
With sales conversion, intuition alone is not enough. You need to work with concrete data if you want to achieve the desired goals.
That’s where sales data analysis comes in.
This is a process that handles your data and evaluates your sales performance. It helps provide detailed information regarding the top and under-performing products and services.
If you regularly monitor and analyze your data, you’ll have a clear understanding of the products that your customer is interested in.
CRM offers many benefits; you have the opportunity to keep your customer contact details updated, track interaction, and thus increase profitability.
The advantages of data monitoring and analysis are quite clear. In addition to having a better insight into your customer’s needs, you can expand your market reach. You can even use the information to personalize your future marketing activities.
Create Social Presence
With the constant advancement of technology, the internet has become the leading medium of communication. As you can see from your own life, more than 70% of your daily activities are related to social media platforms in one way or another.
These networks play a key role in increasing conversion as well.
The fact that currently more than 3.78 billion people or 48% of the world’s population uses at least one of many social platforms opens the door for you to make use of these statistics.
An innovative and smart way to increase conversion is to link ALL your social media to your website. This means that you should include everything from active accounts to newsletters.
This way, the customers will have a better chance to get to know your products and services, and therefore, gain more trust.
And while you are trying to create and establish your social presence, pay attention to:
- Which social media platforms you are active on
- The quality of the content you are posting
- Your posting schedule – very important to be regular!
- The “voice” of your brand
- The information you provide on your profile
Incorporate Strong CTAs
A strong CTA (Call-To-Action) is the bridge between marketing and sales.
If you’re looking to increase conversion, you are going to need strong CTAs that will guide the customers to actually consider using your services.
The way you form the CTA is crucial. You need to be as straightforward as possible. Once you have identified your target audience, it’s easier to anticipate the next step and adjust the CTA to their needs.
When creating a CTA, you should have these 3 points in mind:
- Appealing to your customer’s needs
- Making your CTA visible and easy to find
- Guiding the visitor to the next page
Visuals also carry significance. You need to consider the background of your CTA.
| You should make sure that your CTA is presented in the best light possible, and that it matches the overall aesthetics of your website. |
Conclusion
Understanding and improving conversion will positively affect your business, whether it’s e-commerce, retail, or something else.
But before boosting conversion, you need to have a well-formed sales plan. It needs to be evaluated, optimized, and tested. With that said, a sales strategy template includes gathering information about the company, customers, and market by using certain skills.
Business leaders have been able to develop a number of strategies that have proven effective in increasing conversions. Some of them include relying on customer testimonials, optimizing page layout, creating a social presence, monitoring and analyzing data, and incorporating strong and effective CTAs.
The combination of these strategies guarantees visible results.
I hope this concise guide on how to enhance conversion will prove useful in your future business-planning!