You write follow-up emails for the purpose of getting a response from your clients.
Today, there are dozens of email samples.
The templates you are faced with vary according to purpose and what you’re trying to get out of your recipients. But while writing them, you need to abide by a couple of rules.
If you want to upgrade your communication style and properly compose a follow-up email that will guarantee a reply, read on!
What Is A Follow Up Email?
This is one email or a sequence of emails that businesses send to their clients based on their actions. There are 3 types of follow-up emails, and they are as follows:
- Free trial follow-up
- Lead magnet follow-up
- Product sale follow-up
Follow-up emails are important because they can increase conversion, filter the audience and most importantly – automate marketing.
8 Best Follow-Up Email Templates
After an important event, your business should be equipped with proper follow-up emails. They are a great way to keep in touch, especially in the business world.
Below, I will list down 8 samples of warm follow-up email templates for each occasion that will save you time and guarantee a response.
- Sample 1: Follow Up Email After A Meeting At An Event
Subject line: Let’s work on [ the problem ]
Hello, [ your name ]
It was great meeting you at [ event name ]! It was quite interesting hearing you talk about [ the problem they’re having ]. I’d like to help you with [ the problem ] so you can [ mention the benefit they’re trying to achieve ].
I’d love to get a chance to talk.
Are you available next [ mention a date ]?
Email me what works for you.
Looking forward to hearing from you soon.
[ your name ]
- Sample 2: Follow Up Email For Update On Business Meetings
Subject line: The following steps for [ the project you are working on ]
Hi,
It was great meeting you the other day and talking about [ something that’s important to them ]. I’d love to work on [ the project ] together, so you can [ mention the benefit ].
I’ve attached a form for you to fill out so we can get started on [ the project ]. The next step is to [ mention the next step in ONE sentence ].
Please take your time to fill out this form and forward it back to me so we can move on.
Looking forward to working with you,
[ your name ]
- Sample 3: Follow Up Email After Being Introduced (Referral)
Subject line: Let’s chat about [ a topic of interest to them ]
Hello,
[ Referrer‘s name ] mentioned the other day that you are looking for [ something you can solve or contribute to ]. I would love to have a chat with you about [ the problem they’re having ] and how I can [ mention the benefit you can bring ].
Here are a few [ problems you’ve been able to solve ].
[ Insert studies or customer reviews that prove your point ]
Are you free [ mention a possible meet-up date ]? Let me know what works for you best.
Thanks,
[ your name ]
- Sample 4: Follow Up Email After Something That Requires Feedback
Subject line: Form from [ the current project ]
Hi [ name of the recipient ],
Hope your week is going well!
Have you had the chance to go over the form I sent you [ date when you sent the form ]?
Do you have any questions regarding the form?
Let me know if you need me to send you another copy or if you need more time.
Thanks,
[ your name ]
- Sample 5: Follow Up Email Due To Not Receiving Payment After Sending An Invoice
Subject line: Overdue invoice for [ name of the project ]
Hi [ the recipient’s name ],
Hope you’re doing well.
Have you had the chance to look over the invoice I sent you [ the date ]?
I know this week must be very busy for you.
Let me know if you need me to resend it to you, or if you have any questions about the line items.
Kind regards,
[ your name ]
- Sample 6: Follow Up Email After A Quote/Estimate
Subject line: Quote/Estimate for [ the name of the project ]
Hi [ recipient’s name ],
Hope you’re doing well.
Have you had the chance to look over the quote/estimate that I’ve sent you [ the date you sent the quote/estimate ] for [ the project ]?
I would love to get started on [ the project ] so you can [ mention the benefit ].
Email me if you have any questions about the quote/estimate.
Best wishes,
[ your name ]
- Sample 7: Follow Up Email After Getting No Response
Subject line: Reminder for [ something you need the answer to ]
Hi [ recipient’s name ],
Hope you’re doing okay.
Did you have a chance to go over [ the thing they forgot to do ]?
Once you’re done with [ the thing they need to do ], I will be able to [ the outcome that they care about].
Let me know if you have any questions or need more details.
Have a great day!
Many thanks,
[ your name ]
- Sample 8: Follow Up Email After Getting No Response From The Last One
Subject line: Call to mind about [ the topic of the last email you sent ]
Hi [ your name ],
Hope your week is going great.
I didn’t hear back from you about [ the topic of the last email ].
Have you been busy getting back? Is now just not the right time?
Let me know if you’d like me to circle back another time, or if you have found another [ potential professional/competitor ] and no longer need my services.
Hope to hear from you soon,
[ your name ]
How Do You Politely Follow Up?
Saying that you’re just following up on an invoice is not the way to go with emails. You need to make it sound professional.
But how do you do that; how do you politely say follow up?
Here are a few tips that will surely prove useful in your email-composing strategy.
- Be Direct, But Polite
When you want to say that you’re following up on something, and it’s a matter of great importance to you or your company, you should make it sound direct but still polite.
Possible examples include:
- “I’m following up on the below mentioned [ strategy, project, assignment ] “
- “I’m circling back to the issue of [ strategy, project, assignment ] “
- “I’m checking in on the below [ strategy, project, assignment ] “
- “I need your input on the below mentioned [ strategy, project, assignment ] “
- Ask A Question
If you are not sure if you will get an answer, you can always rely on asking questions. However, don’t make them too long or too broad. You should keep it simple.
For example, you might ask:
- “What are your thoughts on [ strategy, project, assignment ] ? “
- “Do you have time to review/go over [ strategy, project, assignment ] ? “
- “Are you able to provide me with feedback regarding [ strategy, project, assignment ] by [ the date and time ] ? “
- “Do you want to meet up and discuss [ strategy, project, assignment “] ? “
- Restate Your Request
Sometimes, even if the point is clear, emphasizing and circling back to the main request is not a bad idea.
In that case, point out the most important facts from your email in one-two sentences, without striking your recipient with an impolite “Did you look at my last email?” follow up.
If the email you sent needs urgent feedback, don’t hesitate to mention it again at the end by saying something like:
- “We need you to send us your [ the result ] by the end of the week in order to move forward with [ strategy, project, assignment ]. Please see below for additional information regarding the deadline.”
Summing Up
The topic of how do you politely ask for a follow-up email is officially covered.
You’ve had the chance to go through 8 samples of follow-up emails for every occasion. You’re now equipped for scenarios such as not receiving payment, ex. referrals, updates on business meetings, and so on.
The key to writing a successful follow-up email is being concise and to the point. Of course, you should express your request politely, and give your recipient time to answer before sending the actual follow-up email.
I sincerely hope that the templates I’ve outlined will be of use in your business conversations!